8.10 - Community Relations

Public Relations

The Board President is the official spokesperson for the School Board.  The Superintendent is the District’s chief spokesperson.  The Superintendent or designee shall plan, implement, and evaluate a District public relations program which will:

  1. Develop public understanding of school operation;
  2. Gather public attitudes and desires for the District;
  3. Secure adequate financial support for a sound educational program;
  4. Help the community feel a more direct responsibility for the quality of education provided by their schools;
  5. Earn the public’s good will, respect, and confidence;
  6. Promote a genuine spirit of cooperation between the school and the community; and
  7. Keep the news media accurately informed.
  8. Coordinate with the District Safety Coordinator to provide accurate and timely information to the appropriate individuals during an emergency.

The public relations program should include:

  1. Regular news releases concerning District programs, policies, activities, and special event management for distribution by, for example, posting on the District website or sending to the news media;
  2. News conference and interviews as requested or needed.  The Board President and Superintendent will coordinate their respective media relations efforts.  Individuals shall not speak for the District without prior approval from the Building Principal with regard to a building issue or from the Superintendent with regard to the District;
  3. Publications having a high quality of editorial content and effective format.  All publications shall identify the District, school, department, or classroom and shall include the name of the Superintendent, the Building Principal, and/or the author and the publication date; and
  4. Other programs which highlight the District’s programs and activities.

Community Engagement

Community engagement is a process that the Board uses to actively involve diverse citizens in dialogue, deliberation, and collaborative thinking around common interests for the District’s schools. 5 The Board, in consultation with the Superintendent, determines the purpose(s) and objective(s) of any community engagement initiative. For each community engagement initiative, the Board will commit to the determined purpose(s) and objective(s), and provide information about the expected nature of the public’s involvement; 6 the Superintendent or designee will identify the effective tools and tactics that will advance the Board’s purpose(s) and objective(s).

The Superintendent will: (1) at least annually, prepare a report of each community engagement initiative, and/or (2) prepare a final report of each community engagement initiative.

The Board will periodically: (1) review whether its community engagement initiatives are achieving the identified purpose(s) and objective(s), (2) consider what, if any, modifications would improve effectiveness, and (3) determine whether to continue individual initiatives. CROSS REF.: 2:110 (Qualifications, Term, and Duties of Board Officers)


LEGAL REF.:  23 Ill.Admin. Code § 1.210.

CROSS REF: 2:110

ADOPTED:     October 4, 1999

REVISED:       October 29, 2015

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